Home buyers want the basics. But they also demand the best. Or at least the best their money can buy.
The features most in-demand by buyers? According to the National Association of Realtors, or NAR, the top five are:
# Centralized air conditioning
# Walk-in closet in the master bedroom
# Bedroom on the main floor
# Patio
# Oversized garage
But Realtors caution that the association's 2004 profile of buyers' home-feature preferences study only tells part of the story. Buyers might be seeking common features, but they want high quality. The findings were based on almost 1,500 responses to a six-page questionnaire sent to 25,000 home buyers who purchased their homes between mid-2003 and mid-2004.
In years past, square footage was the major factor. "What was in the box was less important than the size of the box," says Ron Phipps, the organization's presidential liaison for housing and diversity, and broker with Phipps Realty in Warwick, R.I.
"The intriguing thing now is that people will focus on quality over quantity, because values have gone up," says Phipps. "They are so much less willing to compromise."
Instead of just a walk-in closet, they look for indications that the seller or builder has put some thought, and money, into the feature. They want an air-conditioning system that's going to cool the house and help them save money. And the patio no longer means a cement slab off the den but instead some actual outdoor living space.
Buyers are also looking behind the walls. Phipps recently had one potential buyer show up for a walk-through with a compass. On the shopping list: a southern exposure. Buyers are also looking for more eco-friendly treatments, more environmentally smart building plans and more efficient use of energy -- especially as the price of oil and gas escalate.
"The greening of our consciousness is something that I think you're going to find a lot more conversations about," Phipps says.
Buyers are also looking for homes to fit specific lifestyle needs, like bedrooms on the main floor for aging parents or extra large gathering areas for larger, blended families.
"Life's needs are driving family decisions more than they have for quite some time," says Phipps.
Buyers are also willing to pay more to get what they want. Two-thirds of the people who bought a home last year without a walk-in closet in the master bedroom said they'd be willing to pay extra to get one. (Half admit they'd shell out $825 or more.) Fifty-four percent of buyers were willing to pay extra to have a patio, too. (And half would pay $1,075 or more.)
Favorite rooms
More buyers want a garage than a living room. Seventy-eight percent of home buyers rank a garage as very important, compared to 74 percent for a living room, according to the survey. And a laundry room, say 71 percent, is more critical than a family room, 63 percent.
Remember the days of the formal seldom-used living room and the everyday family room? Over, says Phipps. Instead, families are looking for one large area where they can congregate, live and entertain. But what is hanging in there is the idea of a formal dining room for those festive, special occasions. "Holidays matter," says Phipps. "And I think that's likely to continue."
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Buyers also want multiple bathrooms, according to the survey. Nearly three-quarters want two or more. And the figure jumps to 80 percent for repeat buyers.
Kitchens and bathrooms can still sell a house.
Buyers are looking for a little luxury and features and treatments that are the highest quality the price range will permit.
Investing in stainless-steel kitchen appliances, fine wood cabinets and marble or similar quality counters "would be money well-spent," says Charles McMillan, board member with the National Association of Realtors and director of realty relations for Coldwell Banker Residential Brokerage in Dallas-Fort Worth, Texas. "These are the types of amenities expected to be found in homes that command the additional dollars."
In bathrooms, hot items include high-quality fixtures and good tile. Also popular: pedestal sinks and free-standing (think claw-foot) tubs, he says. "The separate tub and shower has been a kind of standard for some time."
The lifestyle equation
The survey also shows that buyers' tastes aren't uniform. Such factors as the buyer's age, whether it's a first-home purchase and even the region of the country alter the shopping list. And buyers who are scouting new houses set different priorities than those looking at existing homes.
Buyers age 44 and less tend to want homes in the suburbs or in subdivisions, along with access to schools, parks and playgrounds. Older buyers are more likely to want a home that is one story, less than 10 years old, and have a flat lot and lawn sprinkler system. They care more about proximity to a golf course and less about the distance to parks or schools.
First-time buyers are less likely to place a lot of value on some of the "extras," like walk-in closets in the master bedroom, separate showers in the master bath, lawn sprinklers, granite counters or oversized garages. They are also less likely to include a single-story home or bedroom, on the main floor, on their list of "must haves."
But more repeat buyers want a shower that's separate from the tub, an oversized garage and lawn sprinklers. They are less likely to value a finished basement, proximity to schools or access to public transportation.
A bedroom on the main floor is very important. And 81 percent of buyers 65 and older ranked it as "very important."
The age of the house also makes a difference. New homes make up 29 percent of last year's sales, according to estimates from the NAR. Those buyers place a higher importance on features like high ceilings, cable or satellite readiness, oversized garages and security systems.
Location can influence choices, too. In the South, nearly 90 percent of home buyers want central air conditioning. In the Northeast, only 37 percent rank it as a very important feature. Similarly, urban buyers want floors, finished basements and access to public transportation. Suburban buyers tend to prefer sprinkler systems, eat-in kitchens and homes less than 10 years old.
Bigger and better
It's not your imagination. Homes are getting bigger. According to the Realtors survey, half the houses sold last year were bigger than 1,727 square feet and more than one-third were larger than 2,000. Nearly 10 percent topped 3,000 square feet.
Houses get bigger with successive purchases, too, the study found. For first-time buyers, the median size was 1,451 square feet, while it was 1,920 square feet for repeat buyers.
If you were to average the square footage of all the homes sold last year, the typical house would be between 2,300 and 2,400 square feet, estimates Paul C. Bishop, manager of real estate research for NAR.
So what's the average buyer paying? That depends on how you define "average." The median price indicated in the survey was $212,000 -- meaning half the homes sold for more than $212,000 and half for less. But if you average the cost of the homes sold, the "average" price would be about $260,000, says Bishop. Many realtors feel that a few bigger homes on the high end skew the average, so the group prefers to use the halfway marker or "median price."
In the third quarter of 2005 the national median price has climbed to $216,000, according to the association's most recent figures.
But one of the biggest changes Realtors are seeing is in the buyers themselves, says Bishop. Buyers are doing their homework before they start to shop. "They are continuing to make greater use of the Internet in their home search," he says. "They are gathering information about property for sale and doing legwork in advance of working with a Realtor."